Brave Software Companys Main Rivals Assignment Example | Topics and Well Written Essays - 1750 words

Brave Software Companys Main Rivals - Assignment Example Also, most of these firms were founded long before Brave Software Company came into being. Therefore, their brands are better positioned in the market than Brave Software Company’s brands. Also, most of the Brave Software Company’s competitors have a bigger workforce than that of the Brave Software Company. Nevertheless, Brave Software Company’s competitors have weaknesses too. Most of these firms have been perceived as being less ‘technologically conscious’. Also, these competitors charge a relatively higher price on the software-based products and rely more on the traditional methods of advertising to reach out to their customers in the market. This is a plan aimed at reaching out to a particular segment of the market by developing a unique product that is more appealing to the customers (Simons, 2000). Different firms may, therefore, produce a similar item but they cannot sell exactly the same product in the market. Each of these firms has to package, price and even quantify the product in such a way that it looks different from the similar products on the market. In this case, Brave Software Company has embarked on a low-price strategy. Following the fact that most of the other companies in the industry charge a relatively high price on the software-based products, Brave Software Company has embarked on producing similar products at relatively lower prices. Further, these products have been developed in a way that they target a specific market and not the entire market. The company has also capitalized on specific advertising mechanisms to reach out to the specific group of customers in the market. Further, the company ha s a strong brand positioning statement. Having been established in the year 2010, Brave Software Company has worked towards providing the best software solutions to its respective customers. The company also aspires to grow beyond the geographical borders of the international market.

Innovation, knowledge and learning Assignment Example | Topics and Well Written Essays - 2500 words

Innovation, knowledge and learning - Assignment Example Same is the case with students all around the world. They spend quite a while over the Internet and thus explore the intricate details that they have conducted over Facebook (Wilks and Pearce, 2011). This paper specifically takes a look at how Facebook forms a vital link between the teachers and their students through the knowledge management domains, and the role of this social networking tool within the norms and routines of the teenagers who will grow up to experience a totally unique and different life from what their forefathers saw. Facebook is a social platform where these students meet, discuss and share ideas, videos and do their postings. For the knowledge management stakeholders, e.g. teachers, it gives them a platform to understand how their students think of the world around them, what they are doing in their normal, day to day lives, and how they think and act in the wake of changing circumstances. It is a fact that Facebook has become an everyday routine, so much so th at it will shape up the coming times in a number of positive ways (McMellon, 2011). The negativities include the fact that people now interact with one another physically less and meet more often on the Internet, through Facebook (Shepherd, 2011). However for the sake of this discussion, the basis of Facebook being a help for the teachers around the world would be made note of (Desenberg, 2000). This will ask for the teachers to remain vigilant and alert as per their actions and thus showcase their truest selves through persistence and devotion (Weston, 2011). Facebook is a social learning tool as it gives out so much information that one can take hours at stretch to fathom. Same is the case for the teachers who are on the look-out for new trends and fads that have come up within the ranks of the students as well as within their own lives (Helvie-Mason, 2011). Concerning specifically within the limits of knowledge management and innovation, Facebook helps the teachers in the classro om as they already know what their students have been up to in the recent times. They can feel pride in knowing beforehand which students are enjoying their life to the maximum and which students have been visiting leisure places of late. All these pointers give them an idea that their students have busy lives just like their own (Greenfield, 2008). Similarly, the ones who are unwell and unable to attend school can also be found out through their status updates, pictures that are posted or shared across their walls, and so on and so forth (Han, 2001). Basically the teachers are finding reasons why their students are proactively driven, and what makes them feel different in the differing times within the classrooms and indeed in the school (Pike, Butler and Bateman, 2011). Facebook is suggestive because it tells the viewers what the profiles are telling them. It asks of the teachers to remain glued to their Home screen and find out who is doing what and which student is coming up wit h the best ideas within his field of life, and so on (Sams and Elliman, 2011). In essence, Facebook helps create that vital bridge between the students and the teachers which are required in this day and age (Halverson, 2011). Even at times, students can message their teachers and find out about certain things which are not related with their academic lives. This has a very interactive feel about the whole affair that comes about due to the presence of